Many people think eating whale meat in Iceland is a local tradition, but that's a myth: 82% of Icelanders have in fact never eaten whale meat.

Most whale meat sold in Iceland is consumed by tourists, not locals. Less than 2% of Icelanders eat whale meat regularly.

Whaling in Iceland continues despite widespread public opposition, both in Iceland from locals and abroad.

Iceland is more of a wildlife conservation nation, not a whaling one. We are proud of our incredible marine life and want to protect it.

Whaling involves immense suffering: whales are intelligent, sentient beings who can suffer for a long time after being harpooned.

Whales are not food. They are magnificent beings who belong in the ocean, alive and free